Dr. David J. Hagenbuch
Assistant Professor of Marketing

Education D.B.A. with Marketing Concentration from Anderson University, 2006
M.B.A. with Marketing Concentration from Temple University, 1991
B.S. in Marketing from Messiah College, 1989
Courses Taught


Marketing Principles (MRKT 230)
Personal Selling (MRKT 357)
Consumer Behavior (MRKT 333)
Moral Issues in Business (IDET 300)


Professional Memberships The American Marketing Association
The Christian Business Faculty Association
Publications Marketing News, The Journal of Marketing Education
> Items of Interest Response to Kilbourne Lecture
Personal Interests
word of mouth and referrals, corporate social responsibility, marketing ethics, personal selling for non-profit firms, market research and survey design

Time with family, church, and sports


Frey 338
(717) 761-2511 ext 7256

Last updated 04/22/04